Privacy Policy

1. Introduction

This Privacy Policy sets out the rules for collecting, processing, and using personal data obtained from users of the Vizzy service (hereinafter: “Service”).

The administrator of personal data collected through the Service is Halo Sp. z o.o., having its registered office at ul. Warszawska 40/2A, 40-008 Katowice, Poland, NIP: 9542880835, REGON: 54046242600000, registered in the National Court Register under number KRS: 0001145505 (hereinafter: “Administrator”).

2. Scope of Data Collected

The Administrator collects the following personal data:

• Data provided during registration: first name, last name, email address, password (stored in encrypted form);
• Business data: company name, business address, activity category, contact information, NIP (tax ID), REGON;
• Business location data: exact address, geographic coordinates, service area;
• Google Business Profile information: identifiers, statistics, visibility data;
• Positioning data: search engine rankings, Google Maps visibility, traffic analytics;
• Information about devices used to access the Service;
• Service usage data: activity logs, preferences, optimization action history;
• Information collected via cookies and similar technologies;
• Data from public sources: company information available in public registers and social media.

3. Purposes of Data Processing

Personal data is processed for the following purposes:

• Providing Google Maps positioning optimization and local business visibility services;
• Analyzing and monitoring business position in Google search results and Google Maps;
• Optimizing Google Business Profile and other location platforms;
• Creating reports on optimization effectiveness;
• Communicating with Users regarding the Service and provided services;
• Collecting and analyzing location data to improve geographic visibility;
• Sending commercial and marketing information (with the User’s prior consent);
• Analyzing and improving the quality of services provided;
• Fulfilling legal obligations imposed on the Administrator;
• Pursuing or defending against potential claims.

4. Legal Grounds for Data Processing

The processing of Users’ personal data is based on:

• User’s consent (Art. 6(1)(a) GDPR);
• Necessity to perform a contract to which the User is a party (Art. 6(1)(b) GDPR);
• Legal obligation imposed on the Administrator (Art. 6(1)(c) GDPR);
• Legitimate interest pursued by the Administrator (Art. 6(1)(f) GDPR).

5. Data Recipients

Users’ personal data may be transferred to the following categories of recipients:

• Google LLC, regarding the use of Google Maps API, Google Business Profile API and other Google services used for optimization;
• Entities providing services to the Administrator (e.g., IT service providers, electronic payment service providers, accounting and legal service providers);
• Providers of analytical and monitoring tools used to assess optimization effectiveness;
• Entities cooperating with the Administrator in providing positioning and local optimization services;
• Entities authorized under the law (e.g., state authorities).

As part of providing optimization services, data may be transferred to Google LLC (USA) in accordance with Google’s privacy policy. The transfer is based on adequacy decisions or standard contractual clauses approved by the European Commission, and data transferred to Google includes business information necessary for profile optimization and visibility in Google Maps.

The Administrator may transfer personal data to third countries (outside the European Economic Area) only if an adequate level of protection is ensured, in accordance with GDPR requirements.

6. Data Retention Period

Personal data will be stored for a period:

• Necessary to fulfill the purposes for which it was collected;
• Required by law;
• Until the expiration of any potential claims;
• Until the User withdraws consent (in the case of data processed based on consent).

7. User Rights

The User has the following rights:

• The right to access their data;
• The right to rectify their data;
• The right to delete their data;
• The right to restrict data processing;
• The right to data portability;
• The right to object to processing;
• The right to withdraw consent (without affecting the lawfulness of processing carried out based on consent before its withdrawal);
• The right to lodge a complaint with a supervisory authority (President of the Personal Data Protection Office).

8. Cookie Information

The Service uses cookies and similar technologies in order to:

• Ensure proper functioning of the Service;
• Customize the Service to Users’ preferences;
• Analyze traffic on the Service’s pages;
• Ensure the security of using the Service;
• Integration with Google Maps API and other Google services;
• Monitor optimization effectiveness;
• Collect analytical data regarding positioning and business visibility.

Google may set its own cookies when using Google Maps API, which are necessary for the proper functioning of map and location features. Information about Google’s cookie policy is available at: policies.google.com/technologies/cookies

The User can manage cookie settings in their web browser independently. Disabling certain cookies may affect the functionality of optimization services.

9. Data Security

The Administrator uses appropriate technical and organizational measures to ensure the security of Users’ personal data, including protection against unauthorized or unlawful processing, accidental loss, destruction, or damage.

10. Changes to the Privacy Policy

The Administrator reserves the right to amend this Privacy Policy. Users will be informed of any changes by posting information on the Service’s website.

11. Contact

For matters related to personal data protection, you can contact the Administrator via email at contact@pinmappro.com or in writing to: ul. Warszawska 40/2A, 40-008 Katowice, Poland.